My forwarded email does not work - how to avoid this behavior

Overview

When a recipient forwards an email, the email client they're using (such as Outlook or Gmail) has an opportunity to modify the design's source code. These modifications can include things like stripping out certain HTML elements, wrapping your email in a blockquote, or inserting extra lines of code. All of these changes can make the email less functional for the person receiving the forwarded email.

There is very little we can do to completely avoid changes to your design when a subscriber clicks on the forward or reply button. However, there are some things you can do to try and avoid issues created by email forwarding.

Tips To Prevent Email Forwarding Issues

1. Keep your email design simple. While it doesn’t work for everyone, simpler layouts (e.g. single-column) typically hold up a little better when forwarded. If your email is less complex, there is less that can go wrong.
2. If your ESP has a forward to a friend feature, you can add a forward link or button to your email. For example, here's how it works in Mailchimp.
3. Include a View in browser link, and encourage your audience to share this instead.

Here are some additional resources you might find helpful on forwarded email behavior:

• https://litmus.com/blog/when-forwarded-emails-break
• https://learn.customer.io/message-composing/forwarded-emails-breaking