Level Up your Emails in HubSpot
BEE is all about creating beautiful emails, fast. By connecting your HubSpot and BEE Pro accounts, you can push your designs to HubSpot with the push of a button. It's easy, but - first of all - you need to check your BEE subscription: it must be Team or Agency.
In order for you to set up the HubSpot connector, your Hubspot account settings need to include:
- A Marketing Hub Professional or Marketing Hub Enterprise HubSpot account
- All Admin permissions as well as the following User permissions in Marketing Access:
- Read, write, and publish access to Email
- Edit code templates & modules
- All the other permissions in the screenshot below
All done? Now you can choose to connect your accounts in one of the following ways:
- Connect your BEE and your Hubspot account before you start designing (from Brand Settings)
- Connect the first time you need to send a specific template to HubSpot (from Export)
1. Connect from Brand Settings
Go to Settings > Connectors
Click the Connect button for Hubspot
And follow the steps to log in. Your credentials are not stored in BEE Pro. They are just used to connect your accounts.
2. Connect from Export
When your message is ready, click on the Export message button on the Message Details page.
And then click on Push to your sending system.
A new window will display with the connectors list. Select Hubspot and follow the steps to connect it.
Log in to your Hubspot account and your message will be available:
- As a template when creating a new email in Email > My templates
- As an HTML file in the HubSpot Design manager, in a dedicated folder called beepro.
HubSpot Required Content
HubSpot requires that you include certain variables in your email template. If any of the following are missing, you will receive an error:
Prints the company city (set in Content Settings > Email > Footer Information).
Prints the company name (set in Content Settings > Email > Footer Information).
Prints the company state (set in Content Settings > Email > Footer Information).
Prints the company address (set in Content Settings > Email > Footer Information).
Prints the URL of the page that allows recipients to manage subscription preferences.
We've preloaded the editor with this syntax so that you have access to it by default.
- To add all the info in your footer, use a pre-defined footer under Rows > HubSpot Footers.
- To add only the company's info in a text block, select the desired position and open the merge tags menu. You can also use the @ shortcut on your keyboard.
- To add only the unsubscribe link, first select the text that you want to use. Then click on Special links > HubSpot > Unsubscribe. Special links are also available in the sidebar when working with images and buttons.
You can also add new HubSpot variables by adding new merge tags and special links to your brand settings.
Frequently Asked Questions
Which version of HubSpot do I need?
HubSpot Marketing Hub Free and Starter do not support the features that are needed for BEE Pro to be able to "push" messages to your HubSpot account.
Is BEE Pro listed in the HubSpot integrations directory?
Yes, BEE Pro is officially listed in the HubSpot integrations directory.
You can find the official listing here.
I'm getting an error message that says that I do not have the right permissions. What can I do?
You must be a Hubspot Admin or at least use Admin account credentials to set up the connector.
For more details about user account roles in HubSpot, check the HubSpot user permissions guide.
Multiple Brands / Customers
Do you have different brands and need to easily manage all your email messages and templates?
No problem! The Agency Version of BEE Pro allows you to set up different brands so you can better organize your email creation workflow. Agency allows you to specify different connectors for each brand so you never need to switch accounts.
For example, say you are a digital marketing agency with 10 clients that use HubSpot. With Agency, you will be able to create 10 brands in BEE Pro and connect each of them to their specific HubSpot account.