Charges may apply please read carefully. Your BEE Pro subscription may include charges for image delivery traffic. Each plan has an allotted amount of hosted image data transfer that is free. Additional traffic is $0.0001 per Megabyte (MB). See below for more pricing details.
Great news! On Nov 4, 2020, the free allotted amount becomes 5 times bigger. Details below.
In this document:
- Storage vs. delivery of hosted images
- CDN image distribution for fast delivery
- Billing statements
- Account cancellation and image hosting
When you export a message from your BEE Pro account, you have several options:
- Get HTML & Images, to download a ZIP file including two separate folders for the HTML and image files.
- Copy the HTML hosted at BEE Pro, so that you can copy the HTML and use it anywhere.
- Push to your sending system, to push the message to a sending or marketing platform, such as Mailchimp, SendGrid, MailUp, etc.
- Download a PDF version of the message.
Keeping images hosted at BEE Pro and copying the HTML source code can make things easier when importing a message into another system, especially when this system does not allow you to import a ZIP file and a connector to the application is not yet available under Push to your sending system.
To further clarify, when you use the Copy the HTML feature or the Push to your sending system feature, images will not be downloaded with the HTML, but rather kept online in your BEE Pro account. The HTML of the message will link to them.
In that scenario, BEE Pro will not only store images for you but also deliver them to your email recipients when the email is opened (or when a page is rendered, if you are using BEE to build landing pages).
- There are no charges for storing images in BEE Pro
- There may be charges for delivering images, as explained on this page.
Exclusions: the above excludes "external" images, i.e. images hosted elsewhere and for which you entered an external URL in the editor. Default social media icons are also excluded, as they are not part of the image repository linked to your account.
Images hosted by BEE Pro are delivered quickly via Amazon Web Services' CloudFront Content Delivery Network. This ensures the best performance independently of the location where your messages are opened, as your images are delivered from the nearest "edge" site.
The cost of having your images delivered via the CloudFront CDN depends on the total data transferred during a billing period (i.e. how many images are downloaded and how big they are). You can use the following formula to calculate this for your email messages:
Total size of images included in a message * Total messages sent * Total open rate
For instance, if you sent a newsletter with 10 images that are 50KB each, and delivered it to 25,000 people, with a total open rate of 30%, you would have:
50KB * 10 * 25,000 * 30% = 3,750,000KB
Keep in mind that hosted image delivery prices are measured in MBs for billing purposes. In order to calculate the MBs, divide the amount of KB by 1024. If you need to calculate the GB, you'll need to divide the MBs total by 1024 again.
Continuing on the example above, here we've converted the total KBs to MBs:
3,750,000KB / 1024 = 3,662.11MB
And here we've converted the above MBs total to GBs by continuing to divide by 1024:
3662.11MB / 1024 = 3.58GB
Your subscription includes the following data transfer allowance, per month.
Starting November 4th, 2020 our plans will have a 5x increase in hosting data transfer allowance (more about the upcoming changes to BEE Pro):
- Freelancer plan: from 10GB to 50GB
- Team plan: from 50GB to 250GB
- Agency plan: from 100GB to 500GB
The following example is calculated at Legacy plan rates. Stay tuned for an updated example!
Data transferred in excess of the monthly allotment will be charged at the end of the billing period at a rate of $0.0001 per MB transferred in that billing period.
Continuing on the example above, let's assume that this customer is on the Freelancer plan (10GB allotment) and that 10 such email campaigns were sent in a month. At the end of the month, the total data transferred would be:
3.58 * 10 = 35.8GB
10GB of that traffic would be included free of charge in your plan. Given the overage, you'll need to convert the total data transferred back to MB if you are looking to calculate this manually. Here's how the overage would be calculated in this example:
35.8GB - 10GB = 25.8GB
25.8GB * 1024 = 26,419.2MB
26,419.2MB * $0.0001 = $2.64
The data transferred amount resets at the beginning of each billing period.
The following example is using Legacy plan rates. Stay tuned for an updated example!
Any charges for image data transferred during the previous billing period will be visible on your BEE Pro billing statements (see: Invoices area) as a line item named "CDN Data Transfer - Hosted Images". You will also see an additional line item named "CDN Data Transfer - Hosted Images -- Overage" for any data transfer over 10 GBs.
The amount of data transferred is expressed in megabytes (MBs) on the statement. So you need to divide the amount shown by 1,024 to be converted into gigabytes (GBs).
For example, in the statement below the BEE Pro customer accumulated a total of 28,485 MBs of data transferred. Since these line items are now separated, you only need to see the overage line item value in order to calculate the cost.
If you were to manually calculate the cost of the overage according to the above invoice, your math would look like this:
18245 MBs * $0.0001 = $1.82
Image hosting and delivery on BEE Pro requires an active subscription to the service. If you cancel your subscription, hosted images will no longer be accessible once the subscription status changes to "Cancelled" at the end of the current billing period.
If you plan to cancel your subscription, make sure to download messages using the Get messages & images feature, so future email campaigns are not affected.
For messages already sent prior to the account cancellation, images will be available until the end of the current billing period. After that, the hosted images in your messages will no longer be accessible.