Multilingual Designs

Overview

With Multilingual Designs, you can integrate multiple languages into a single design without the need of creating separate designs. Whether it's email campaigns or webpage content, Beefree simplifies the process by managing localization. You can add translated content to Multilingual Designs, with the option to leverage AI assistance for efficient translations. Use this feature to avoid creating and managing separate designs for each language, reduce localization costs and improve team efficiency.

Multilingual Designs also ensure consistency in design elements, which helps maintain your brand identity across different language versions. Ultimately, Multilingual Designs enable you to efficiently create content that will resonate with your international audiences.

If you are interested in learning more about Multilingual Designs visually, you can reference our Multilingual Designs Youtube video.

Prerequisites 

To use this feature, ensure you have the following:

• A Beefree paid plan
• A role of Owner, Admin, Manager, Editor, or Contributor to add or remove languages

Depending on the type of Beefree plan you have, you will have access to a certain amount of additional languages. If you have a Professional plan, you will have access to a primary language and one additional language. If you have a higher tier paid plan, you will have access to one primary language and three additional languages.

Translatable Content

The following list shows the translatable content for each content block through Multilingual Designs:

• Paragraph, Title, List
  • Text
  • URL

• Button

  • Text

  • URL

• Menu

  • Text

  • URL

• Images

  • Alternate text

  • Image URL

• Icon

  • Icon text

  • Alternate text

  • Icon URL

• Social

  • Title

  • Alternate text

  • URL

• Video

  • Thumbnails

  • Alternate text

  • URL

How to Use Multilingual Designs

In this section, we will cover how to create a Multilingual Design and leverage its features.

How to Create a Multilingual Design

To create a Multilingual Design, take the following steps:

1. Log in to Beefree
2. Navigate to your email or page design
3. Enter the design
4. On the top bar, click the globe icon
5. A modal with Multilingual Settings will open
6. Select a Primary language from the drop-down menu
7. Select the number of additional languages that correspond with your paid plan tier
8. Click Save

Avenues for Adding Translated Content

Once you add your Primary and Additional languages to your Multilingual Settings, you can add your translated content to each language design.

There are two different avenues you can take to add your translated content. They are the following:

• Use AI to translate your template content
• Manually translate your content for each design

To use AI to translate your template content, take the following steps:

1. Navigate to the design language you want to translate
2. Click on the content block with the text you want to translate
   1. Note: Ensure the content block is a Paragraph, List, or Title block. You will not be able to translate other content block types.
3. Under Content Properties click Write with AI
4. Click the template prompt that appears with the text: Translate content to [language]
5. Replace [language] with the language you would like to translate the content to
6. Click Generate to create the translation using AI
   1. Click Apply to apply the translation to the content block within your design
   2. Click Save to save your translation to the design

The following GIF shows an example of how to add a translation from English to Arabic in the Arabic Multilingual Design.

How to Preview Multilingual Designs

Take the following steps to preview a Multilingual Design in different languages:

1. Inside your email or page design, click the Preview icon in the top bar
2. You will be redirected to the Preview page
3. Click the globe icon in the top bar to open the languages drop-down
4. Select a language from the drop-down
5. Preview the design for the corresponding language

The following GIF shows an example of how to preview different languages for a different design.

Note: The example in the GIF shows a design that already has translated content for each language. The content was translated using the Write with AI feature. 

Edit Details

When working with Multilingual Designs, it is important to note that design details such as subject, preheader, meta description and so on are automatically created in the design’s primary language. You can change these details for each language by editing the details that correspond with each language.

To edit details for each language, take the following steps:

1. Enter the design language you would like to edit details for
2. Click the Edit details icon in the top bar
3. Manually type in the translated content for the corresponding design
4. Click Save

Send a Test Email

When you send a test email with Multilingual Designs, you can select which language you’d like to send the test email in.

Take the following steps to send a test email in one of your additional languages:

1. Click on the Send test icon in your top bar

A popup will appear with a drop-down menu of language options and a field to type an email address

2. Select the language of the test email from the drop-down menu
3. Type in the email address you would like to send the test email to
4. Click Send
5. Check the inbox you sent the test email to 

Export Options

When you export an email or page with Multilingual Designs, you will have the option to select which language you would like to export the email or page in. This works for all the export options.

These export options include the following:

• Get HTML & Images
• Copy the HTML
• Push to your sending system
• Download a PDF

Note: MailUp, Acumbamail, and Contactlab connectors do not support Multilingual Designs. When you export to these platforms, only the primary language will be used.

Export HTML

When you select the Get HTML & Images or Copy the HTML export options, you can export your design HTML in any of the Multilingual Design languages you selected in your Multilingual settings.

Take the following steps to export your HTML in one of your template's additional languages:

1. Enter your multilingual design
2. Click the Export button on the upper right-hand side of the screen
3. Select one of the two export HTML options available
   1. The Select language version drop-down menu will appear
4. Select the language you want to export from the menu
5. Confirm the export

The HTML you exported will be in the language you selected.

Note: When you export HTML from Beefree, the HTML is always in English. However, the content within your design, which varies depending on the language of the multilingual design, is what exports within your HTML.   

Update Existing Connectors

If you use the “Update existing” option when exporting, the design language that was last edited will be the one that exports to the connector.

The connectors with this option are the following:

• ZeptoMail
• Braze
• Veeva Vault
• Salesforce Marketing Cloud
• Contactlab
• HubSpot Pages

How to Change Language Settings

If at any point you would like to change your language settings, you can click on the globe located in the top bar and then select Multilingual Settings. This will open the primary and additional languages settings, which you can edit according to your new preferences.

Note: To change the primary language of your design, you first need to delete all of the additional languages on your Multilingual Design. You cannot set the same language as a primary language and as an additional language.

Important Considerations

When using Multilingual Designs, ensure you consider the following:

• Depending on the type of Beefree subscription you have, you will have access to a certain number of languages.
• Ensure you add the translated content to your Multilingual Designs, the content is not automatically translated when you select a template language.
• Even if you add the translated metadata for each design language, the Subject, Preheader, and UTMs in the Details section will still display the metadata from the primary language.
• The Multilingual Design remains multilingual when you generate an email from a page or a page from an email.
• When users share their multilingual designs through the import link, all languages are imported based on the plan limitations.
• Review for approval is only available for the primary language on the design, and sent for review in the primary language. However, the email requesting the review includes preview links for each language.

• Copy and move actions retain all the languages of the imported multilingual designs.

Page Multilingual Designs Considerations

Consider the following when working with Multilingual Designs in pages.

• When you publish a Multilingual page design, you also publish each language version of the design
• You can select the language version when you share a page on social networks