Beefree: Behind the Name Change

Overview

In 2014 we started with a simple yet ambitious goal: to revolutionize email creation by making it accessible to everyone. This is how BEE came into existence—an acronym for "Best Email Editor".

Here's a quick overview of how far we've come in the past 9 years:

• 2014 | We purchased beefree.io and released our builder to the public.
• 2015 | We launched our first product, BEE Plugin.
• 2016 | We launched BEE Pro, which was our own implementation of BEE Plugin.
• 2017 | We introduced several BEE Pro plans at different price points. 
• 2018-2020 | During this time, we were fully focused on feature development. This period saw the initial release of connectors, saved rows, and a design program.
• 2021 | We introduced a Page builder to complement our Email builder.
• 2022 | BEE Pro adopted a freemium model.

Needless to say, we began to feel as though we had outgrown the name BEE. Now in 2023, we embarked on a transition from BEE to Beefree. We want to share more of our story and why we're making this change.

Brand Recognition

While BEE served us well for many years, we realized that the name presented challenges. A Google search for "BEE" yields many results unrelated to our service. As a result, differentiating ourselves became increasingly difficult. We wanted a name that both honored our identity and offerings and allowed us to stand out in a crowded market.

Since our domain has always been beefree.io, the transition to Beefree was a natural next step. The new name resolves the confusion caused by our previous name. It symbolizes our commitment to democratizing content creation while paying homage to our roots. 

Our Brand Philosophy

Freedom is the core of our philosophy, so it's only natural that it's reflected in our name as well. Accessibility in content creation has always been one of our main focuses, regardless of budget or resources. In fact, we introduced our freemium model last year for this same reason. 

Our freemium model reflects our belief in the democratization of creativity. We're dedicated to making impactful solutions accessible to everyone. We believe that greatness can be found anywhere regardless of financial constraints.

Customer Impact

Other than a new look and feel, the products you've come to know and love aren't changing. The biggest change we're making is simplifying the names of our products.

• Beefree is the new name of BEE Pro
• Beefree SDK is the new name of BEE Plugin

The primary impact is a renewed commitment to delivering the best possible value. The rebrand represents our focus on growth, reliability, and customer satisfaction. We're investing resources into customer research and turning our findings into new tools. As users of our own products, we're working hard to stay as close as possible to the problem we're trying to solve. As a Beefree customer, you can count on continuous improvements and remarkable results.

Want to know more about our rebrand? Check out this blog post from our marketing team!